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Among the things announced by Apple at the WWDC were some changes in the App Store Review Guidelines.

Here is a rundown of what’s new:


2.23 Apps must follow the iOS Data Storage Guidelines or they will be rejected

2.24 Apps that are offered in Newsstand must comply with schedules 1, 2 and 3 of the Developer Program License Agreement or they will be rejected

2.25 Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected

11.15 Apps may only use auto renewing subscriptions for periodicals (newspapers, magazines), business Apps (enterprise, productivity, professional creative, cloud storage) and media Apps (video, audio, voice), or the App will be rejected.



Before: Use of protected 3rd party material (trademarks, copyrights, trade secrets, otherwise proprietary content) requires a documented rights check which must be provided upon request

After:  Apps may not use protected third party material such as trademarks, copyrights, patents or violate 3rd party terms of use. Authorization to use such material must be provided upon request.


Before: Apps that contain false, fraudulent or misleading representations will be rejected

After: Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected


8.6 Google Maps and Google Earth images obtained via the Google Maps API can be used within an application if all brand features of the original content remain unaltered and fully visible. Apps that cover up or modify the Google logo or copyright holders identification will be rejected

So in a word, no biggies - mainly updates to reflect new services (or removal thereof) and different wording of some legalese. 

On a side note, they also updated a few statistics: the number of developers (from tens of thousands to hundreds of thousands) and apps available in the App Store (from 350k to 700k), as well as the size limit for apps downloadable via cellular networks (from 20MB to 50MB). 

Perhaps what’s most telling is the removal of the “We don’t need any more Fart apps” clause. I guess that means they’ve run out, so let’s get busy!

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